Preface

Acknowledgements

Chapter 1:
The Strategic Planning of Event Design
External Objectives
Internal Objectives
Day One Client Itinerary
Day Two Client Itinerary
Day Three Client Itinerary
Day Four Client Itinerary
Day Five Client Itinerary
Day Six Client Itinerary
Day Seven Client Itinerary

Chapter 2:
Preparing the Proposal
The Proposal Request
The Qualification Meeting
The Proposal
Proposal Preparation: The Initial Steps
Making Contact With Key Suppliers
Proposal Preparation

Chapter 3:
The Body of the Proposal
Cover Letter
Destination Review
Transportation Requirements
Hotel Information
Day-by-Day Detailed Itinerary
Grid
Cost Summary Sheet
Detailed Program Inclusions
Program Options and Enhancements
Company Profile
References
Backup Material
Bringing It All Together

Chapter 4:
Management Fees
Four Types of Fees

Chapter 5:
Contractual Negotiations With Suppliers
Negotiating With Suppliers

Chapter 6:
Client Contracts
The Three Rules of Contracts
Areas Covered in the Client Contract
Payment
Liability and Responsibility
Dates and Other Details
Food and Beverage Hazards
Technical Riders and Other Requirements
Doing Your Homework

Chapter 7:
Safety and Security
Travel Information
Checklists for Out of Town Events
Ensuring Client Safety
Other Safety Issues
New Areas of Consideration for Safety and Security

Chapter 8:
Event Planning Technology Tools and Emerging Trends
Event Planning Technology Options

Chapter 9:
Multicultural and Foreign Event Planning
Local Customs, Protocol and Etiquette
Religious Beliefs
Local Cultural and Political Matters

Chapter 10:
Event and Program Branding
Establishing a Brand
The Branded Image
Program Branding
The Branding Commitment
Protecting the Client’s Image and Standards

Chapter 11:
Conclusion
Appendix
Sample Proposal/Senior Management
Sample Proposal/Incentive Sales Group
Index