 Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
ISBN: 978-0-471-74719-2
Hardcover
272 pages
January 2006
US $24.95
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Foreword.
Introduction: Of Bloggers and Blacksmiths.
I. What’s Happening.
1. Souls of the Borg.
2. Everything Never Changes.
3. Word of Mouth on Steroids.
4. Direct Access.
5. Little Companies, Long Reach.
6. Consultants Who Get It.
7. Survival of the Publicists.
8. Blogs and National Cultures.
9. Thorns in the Roses.
II. Blogging Wrong & Right.
10. Doing It Wrong.
11. Doing It Right.
12. How to Not Get Dooced.
13. Blogging in a Crisis.
III. The Big Picture.
14. Emerging Technology.
15. The Conversational Era.
Acknowledgments.
Name Index.
Subject Index.
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