 Managing Innovation: Integrating Technological, Market and Organizational Change, 4th Edition
ISBN: 978-0-470-99810-6
Paperback
544 pages
March 2009
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INTRODUCTION
- Why innovation is important, and types of innovation.
- Models and a process for innovation.
CONTEXT
- Creating an innovative organization.
- Developing a strategy for innovation
SEARCH
- What? Identifying triggers and sources of innovation.
- How? Exploiting networks of innovation.
SELECT
- Making decisions under uncertainty.
- Innovation Forecasting and Business Planning.
IMPLEMENT
- Developing new products, projects and services.
- Exploiting corporate, joint and new ventures.
CAPTURE
- Capturing the Economic and Social Benefits of Innovations.
- Assessing and improving innovation performance.
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