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Browse Wiley Marketing
titles by course.
Forthcoming Titles in
Marketing & Sales
The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite
Hardcover
by Michael Port, Elizabeth Marshall
Inside the Customer Universe: How to Build Unique Customer Insight for Profitable Growth and Market Leadership
Hardcover
by Henrik Anderson, Thomas Ritter
Walk Like a Giant, Sell Like a Madman: America's #1 Salesman Shows You How to Sell Anything, 2nd Edition
Hardcover
by Ralph R. Roberts
Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits
Hardcover
by Neil Z. Stern, Willard N. Ander
Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible
Hardcover
by David A. LaBonte
Bestselling Titles in
Marketing & Sales
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Hardcover
by David Meerman Scott
The Sales Bible: The Ultimate Sales Resource, Revised Edition
Paperback
by Jeffrey Gitomer
Marketing to the Social Web: How Digital Customer Communities Build Your Business
Hardcover
by Larry Weber
Web Marketing For Dummies
Paperback
by Jan Zimmerman
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands, 2nd Edition
Hardcover
by Alina Wheeler
New Titles in
Marketing & Sales
Retail Business Kit For Dummies, 2nd Edition
Paperback
by Rick Segel
China's Creative Imperative: How Creativity is Transforming Society and Business in China
Paperback
by Kunal Sinha
Elite China: Luxury Consumer Behavior in China
Paperback
by Pierre Xiao Lu
Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life
Hardcover
by Phil Fragasso
The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur
Hardcover
by Mary Kay Ash