EVENT PLANNING, Second Edition
The Ultimate Guide to Successful Meetings, Corporate Events, Fund-Raising
Galas, Conferences, Conventions, Incentives and Other Events
(ISBN: 978-0-470-15574-5)

"Allen is a good teacher. Wise planners will add Event Planning to their personal reference library as a useful working guide."
—Meeting Professional Magazine

"A blueprint for executing events for 50 or 2,000, with budgets of a few thousand dollars to hundreds of thousands."
—Success Magazine

"Event Planning will save beginning event planners from plenty of heartbreak and headaches."
—Lisa Hurley, Editor, Special Events Magazine

"Event Planning gives readers a blueprint for planning and executing special events with flair. Consider the book as preventative maintenance."
—Sales Promotion Magazine

"A guide to well planned events. Event Planning is a must for any PR maven."
—Marketing Magazine

THE BUSINESS OF EVENT PLANNING
Behind-the-Scenes Secrets of Successful Special Events
(ISBN: 978-0-470-83188-5)

"The Business of Event Planning is a must-read for those in the event planning business. Strategic in thought and design and user-friendly in presentation, it literally tells you the paths to follow and the pitfalls to avoid. Well told, with examples to follow and stories to relate to, it’s the ‘how-to’ that’s a ‘must-do’ for the meetings, incentive, and event planning industry."
—Peggy Whitman, President, Society of Incentive & Travel Executives; and Western Regional Sales Director, Marriott Incentive Awards

"Written for anyone who has to prepare dynamite meetings and special events, The Business of Event Planning is your bible and a must-have desktop reference. Thanks, Judy Allen! You saved the day!"
—Susan Fenner Ph.D., Manager, Education and Professional Development,
International Association of Administrative Professionals (IAAP)

"Guidance for new planners, reminders for experienced ones, and useful tips for everyone. This book has it all! It’s the key that unlocks the mystery behind event planning, and should be mandatory reading for planners everywhere."
—Leslie McNabb, Senior Manager Event Planning, Scotia Capital

EVENT PLANNING ETHICS AND ETIQUETTE
A Principled Approach to the Business of Special Event Management
(ISBN: 978-0-470-83260-8)

"This is a must-read not only for event professionals, but also for small-business people conceiving product introductions and conference appearances."
—Harvard Business School, Working Knowledge

"Judy Allen strikes again. The veteran event planner . . . writes with the voice of experience and offers readers guidelines for establishing ethical policies in the office and on-site at events . . . a good refresher, and excellent reading for novices who need to know how to keep personal and professional boundaries from being crossed."
—Corporate Meetings & Incentives Magazine

"This book contains invaluable information for anyone who handles events for their organization. A host of real-world stories from the field — the good, the bad, and the ugly — serve as examples of codes of conduct (or lack thereof) as well as cautionary tales of what can happen when ethics and etiquette fall to the wayside. Allen thoroughly examines many scenarios and provides practical advice that any planner would be foolish not to heed."
—Charity Village

MARKETING YOUR EVENT PLANNING BUSINESS
A Creative Approach to Gaining the Competitive Edge
(ISBN: 978-0-470-83387-2)

"For event planners who are tired of being a well-kept secret, Marketing Your Event Planning Business offers invaluable advice on targeting talents and targeting clients. It’s a wonderful boost for event planners looking to expand their client base."
—Lisa Hurley, Editor, Special Events Magazine

"Judy Allen has crafted another meaningful book in her series on event practices. Every business owner must immediately add this treasure chest of useful ideas to their bookshelf."
—Richard Aaron, CMP, CSEP, President of BiZBash Media, NYC

"Judy Allen has given us the ultimate resource guide to event planning. It’s everything you need to know to launch a successful company."
—Ramey Warren Black, Partner, Media-Savvy

TIME MANAGEMENT FOR EVENT PLANNERS
Expert Techniques and Time-Saving Tips for Organizing Your Workload, Prioritizing Your Day, and Taking Control of Your Schedule
(ISBN: 978-0-470-83626-2)

"She has done it again! Judy Allen has written an excellent, educational and userfriendly book, which is a priceless resource for planners worldwide. Time Management is an essential book for all planners, new or seasoned. Judy has provided the tools for managing your time which is one of the most important skills for event planners and all professionals."
—Ysabelle Allard, Meetings & Incentives Planner, Bilingual Meetings & Incentives

"At last, a time management book written by someone who knows what it is to juggle three programs, six clients, eighteen suppliers and a family in a pear tree! Using Judy Allen’s tips have really made a difference!"
—Brigitte Mondor, CMP, Event Leader, Microsoft — Maritz Canada Inc.

"A very no-nonsense approach to the real problem of time management. Some excellent tips and strategies for the busy professional."
—Deborah Breiter, Associate Professor, Rosen College of Hospitality, Orlando, Florida

"As all experienced and inexperienced event managers will know, time is one of the main resources that has to be managed effectively for successful events. In this practical skills-based text, Judy Allen explores time management and provides techniques for event professionals to learn and apply to your work. From exploring your current use of time, through prioritising and action planning, to multi tasking, project management and balancing your personal and professional life, Judy provides hints and tips for making better, and the best, use of time, based on her years of experience in the events industry."
—Glenn A. J. Bowdin, Principal Lecturer, UK Centre for Events Management, Leeds Metropolitan University

THE EXECUTIVE’S GUIDE TO CORPORATE EVENTS AND BUSINESS ENTERTAINING
How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth
(ISBN: 978-0-470-83848-8)

"As usual, Judy Allen has written a valuable book filled with important information. She adds depth and breadth to the body of practical knowledge about the nuts and bolts of event strategy and tactics. This volume should at all times be on the desk of every planner and every business executive charged with planning an event."
—David Sorin, Esq., CEO, Management Mpowerment Associates, and Author of The Special Events Advisor: A Business and Legal Guide for Event Professionals

"Intelligent planning and thorough execution are the keys to success for any corporate function. Judy Allen outlines a succinct, practical methodology that will ensure your next event achieves its stated business objectives and creates a positive lasting impression."
—Zeke Adkins, Co-founder, Luggage Forward

"In today’s competitive business climate, a ‘business as usual’ approach to corporate events and functions simply does not work. Judy Allen has compiled in one comprehensive guide everything today’s successful executive needs to know to take this strategic function to the next level."
—Evans Gebhardt, Executive Vice President, Eos Airlines, Inc.